High end complete sets of equipment have made great contributions to the international market of North heavy industry
high end complete sets of equipment have made great contributions to the international market of North heavy industry
China Construction machinery information
Guide: after only visiting two workshops of North heavy industry group, Xu Jianguo, chairman of Hebei Huiyuan Group, decided to hand over the general contracting project of 5500 ton daily cement production line equipment of Tangshan Yannan Cement Co., Ltd. of Huiyuan Group Different suitable ranges: the horizontal tensile testing machine is suitable for the tensile testing of metal materials, steel cables, chains, lifting belts, etc. to North heavy industry group. On May 7, Xu Jianguo, who attended the contract signing ceremony, said:
after only visiting two workshops of North heavy industry group, Xu Jianguo, chairman of Hebei Huiyuan Group, decided to hand over the general contracting project of 5500 ton/day cement production line equipment of Tangshan Yannan Cement Co., Ltd. of Huiyuan Group to North heavy industry group. On May 7, Xu Jianguo, who attended the contract signing ceremony, said, "when I came to northern heavy industry, I was impressed by the strength of the enterprise at the first sight."
in this 266million yuan cement production line complete set project, competitors with northern heavy industry are also doing the same production line. What magic power does North heavy industry send out to make Xu Jianguo fall in love at first sight
integrate global manufacturing resources and improve high-end complete service capabilities, which is the answer given by Geng Hongchen, chairman and general manager of northern heavy industry group, who has pushed the enterprise to the peak
large orders are mainly supported by complete sets of equipment
in 2010, northern heavy industry market development has done a lot of good things, and won the order contract for double in and double out coal mills of Vietnam lilama company, with an amount of US $21.58 million; Won the order contract for belt conveyor of JSW blast furnace conveying system in India, amounting to US $11.6 million; On April 28, Beifang heavy industry signed a contract with Brazilian Mayr company for the supply of complete sets of equipment for a cement production line with a daily output of 3000 tons, with a total amount of US $38.77 million. In Vietnam, they won the order contracts for Xingfu cement stacker reclaimer and flotation machine of apatite beneficiation project; In India, they have won the order contracts for the complete set of coal handling system equipment of reliance group 2X300MW power plant, the project of Shyam 600000 ton pellet plant to reduce the chance of rats' direct contact with wires, the project of Star Cement Plant stacker reclaimer, and the project of Bora cement circular stockyard stacker reclaimer, and some order contracts are under negotiation
in these contracts, emerging economies account for a large proportion of orders, and there are more orders for high-end complete sets of equipment products
these are closely related to the structural adjustment of northern heavy industry
in recent years, in accordance with the "people's Republic of China measurement Law" and the "measures for the supervision and administration of the license for manufacturing and repairing measuring instruments", high-end complete sets of equipment of northern heavy industry began to replace parts and single machines and become the main export products. Large export orders are mainly supported by complete sets of equipment
Kang Jiaqiang, general manager of the group's import and export company, confidently presented the data of the first quarter of this year: welcome to call and negotiate! The sales revenue was 35.1075 million yuan, an increase of 109.3% year-on-year; It is equivalent to the total sales of the whole year two years ago
Kang Jiaqiang said: "in the first quarter of this year, compared with the same period last year, the number of complete sets of projects ordered in the foreign market increased significantly. Whether it is a contract or a bidding project, more than half of the complete sets of projects have been signed, and 80% of the complete sets of projects in cement, power stations and mines have reached."Where is the charm of the set? Geng Hongchen is soberly aware that it is not enough for NORINCO to only have advanced unit technology. It also needs to comply with the general trend of international industrial development, achieve breakthroughs in the continuous innovation of high-end complete sets of technologies, and form core competitiveness advantages, so as to remain invincible in the competition in the international market
dongjianguo, deputy general manager of the group's sales company, said for example, "like the Yanshan Cement production line just signed, its service life is 30 years. In the past, if only single machines were sold, the annual sales of spare parts would be 67 million yuan. Now we are engaged in complete sets, and spare parts alone can be sold for more than 20 million yuan a year, and they will be supplied for at least 30 years. The profit margin is not to mention, the important thing is the sustainable impact on the enterprise." He calculated an account - in the past, northern heavy industry could only get a contract of 70 or 80 million yuan by selling single machines, but when he won the complete set contract, the products of 70 or 80 million yuan such as blowers, valves and ventilators on this production line were uniformly purchased by northern heavy industry. With more than 30 million yuan for equipment installation and non-standard parts installation, the total amount was more than three times that of the previous single machine products
turn to focus on the competition of the whole value chain
in 2009, northern heavy industry delayed ordering projects due to suspension and postponement of construction, amounting to about 2billion yuan. Enterprises have their own research and judgment on the situation faced by enterprises - although China's economy has taken the lead in recovering from the global financial crisis in 2010 and has shown a stabilizing trend, there are still unstable factors in the development of the national real economy, and market demand is unlikely to increase significantly in the near future. This year, the focus of China's fiscal policy is no longer to start key construction projects, so there is little hope for these projects to resume construction in 2010. Northern heavy industry chose not to put eggs in one basket - exports and domestic sales constitute a complementary, so that when the domestic market fluctuates, foreign markets supplement each other; If the foreign market fluctuates, the domestic market will occupy a certain share and maintain the balance of seizing the market
this year, NORINCO aims to strengthen the export of complete sets of projects in emerging economies with the other three BRIC countries as the core in the international market. Kang Jiaqiang said: "South and Southeast Asian countries with India as the core, South America with Brazil as the core, and Central Asian countries such as Ukraine and Kazakhstan with Russia as the core, in fact, this market accounts for 70% to 80% of our main export share; in addition, the Middle East and Africa markets also have great potential. Therefore, the organizational structure of our import and export companies is also divided according to this model - each region has a deputy general manager with twoorthree business department heads Attack "
from paying too much attention to the competition between enterprises to the competition in the whole value chain - the heavy workers in northern China have clearly realized that the market is no longer limited to regions, and development cannot sit idly by. Enterprises cannot be satisfied with leading the country. They should raise their reference frame and push themselves into the blue ocean of the international market. A number of the world's best multinational companies have become their catch-up targets. Kang Jiaqiang said, "NORINCO's equipment and technology are just between the technologies of developed countries and these emerging economies, and we have found this entry point. Technically, we are not inferior to developed countries, but our applicability, price and cost are more affordable than international giants such as Krupp in Germany, so we are undoubtedly the best choice."
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